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Heard on the Street: Jordan E. Cooper Hopes to Save ‘Ain’t No Mo’ on Broadway

Playwright Jordan E. Cooper says there hasn’t been enough time for the Ain’t No Mo’ tickets sales to reflect the critical acclaim the production has earned.
Playwright and actor Jordan E. Cooper as Peaches in his show Ain't No Mo'

Playwright and actor Jordan E. Cooper as Peaches in his show Ain't No Mo'

"Ain’t No Mo’ needs your help! It’s a new original play that’s BLACK AF, which are both things that make it hard to sell on Broadway. Now they’ve posted an eviction notice, we 'must close' December 18th. But thank God Black people are immune to eviction notices. The Wiz got one on opening night in 1974, but audiences turned that around and it ended up running for four years. This show is THRILLING audiences night after night and has been acclaimed by critics, but it hasn’t had time to reflect in our ticket sales. People are coming and calling it the best theatrical experience of their life, but traditional Broadway marketing doesn’t work for this kind of show. We’re doing something new on Broadway but is Broadway ready? I believe great things happen in this world when the world ain’t ready. Help us get it ready by spreading the word and showing up to support. If you have the means, please BUY A TICKET to see 'The Best New Play On Broadway' (The Wrap). If you don’t have the means, we’ve worked hard to make it accessible with an average ticket price of $50. If you can sponsor someone, please do. [...] In the name of art, in the name of resistance, in the name of we belong here too, in the name of every storytelling ancestor who ever graced a Broadway stage or was told they never could, BUY A TICKET and come have church with us. Radical Black work belongs on Broadway too. #saveAINTNOMO"

– Jordan E. Cooper, the youngest Black-American playwright in Broadway's history, pens an open letter to save his show Ain't No Mo' at the Belasco Theatre (111 W 44th St.). The Lee Daniels-produced play ponders the incendiary question, “What if the U.S. government attempted to solve racism … by offering Black Americans one-way plane tickets to Africa?” Ain't No Mo' will have you laughing, crying, clapping, dancing, nodding, and laughing and crying some mo'. It's an important work that captures the plight of Black folks in modern America. In efforts to save the show before it closes, co-producer Lena Waithe hosted an "After the Flight" Talkback on December 13, co-producer RuPaul will host a special performance on Thursday, December 15 at 7 p.m., and Will Smith and Jada Pinkett Smith have bought out a performance this week. Tickets for the remaining performances of Ain't No Mo' are available via AintNoMoBway.com, Telecharge.com, or by calling 212-239-6200. See more images from the show below.