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Press release:

On November 10th, Chongqing tourism promotion event, themed as “Back to the Three Gorges,” was successfully concluded after it was launched in early-November. Hosted by Chongqing Municipal Commission of Culture and Tourism Development and organized by Ctrip, this event invited over 200 guests mainly from the United States, Canada, Japan, and China to appreciate the picturesque beauty of the Three Gorges and recall the memories of the last trip here. The visitors gave thumbs-up to the event while being impressed by the breathtaking scenery of the Three Gorges.

The Three Gorges stands for tourism of Chongqing and even China. This co-hosted event was launched in order to promote the new landscape of the Three Gorges and further develop the inbound tourism market. During the event, the guests were invited to board the five-star cruise ship “Yangtze Gold 6” to embark on this magical journey. The itinerary covered TongjingHot Spring, Liangjiang International Movie City, Chongqing China Three Gorges Museum, Baiheliang -- the underwater museum known as the "world's first ancient hydrological station," the unique small Three Gorges, and the White Emperor City that was visited by numerous famous poets in history. They also watched the performance of Wanzhou Concert of World Great Rivers and visited the Three Gorges Dam -- the largest hydro-power project in the world until now.

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The journey was greatly appreciated.

Komatsu Michihiko, the Japanese consul-general in Chongqing since last year, once came to the Three Gorges before the dam was filled with water. “The ships at that time were very old, and the river was not this wide," Komatsu said. "This time, I took a cruise from Chongqing all the way to the Three Gorges. The scenery is still so gorgeous, and the cities along the way are well-developed!” He also said that many Japanese people think that the Three Gorges are long gone after the water storage. And if it was not seen by himself, he would never believe that it could be so beautiful. He will recommend it to his Japanese friends and ask them to visit the "New Three Gorges" by themselves. He also hopes that events like "Back to the Three Gorges" will let more people know that the Three Gorges are still there, and even more beautiful.

Marina, an international student from Germany, traveled with her parents through the Three Gorges during her childhood. At that time, the unique scenery on both sides of the Three Gorges left a deep impression on the girl. “I am currently studying in Chengdu and I like Chinese culture, music, scenery, and food,” Marina said. After she boarded the ship and saw the beauty of the Three Gorges, she felt that she was already intoxicated. The green surrounding hills, the sparkling rivers, and the blue sky make up a beautiful painting that make people just linger in this place.

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"Look at the tall gorges and wide lake. It is way better than it was. You couldn’t even dream about a waterway this wide in the past," Liu Hongyin, a former captain who worked on the Three Gorges for 60 years, talked about the Three Gorges in his memory and how it has changed. "Take another look at the buildings on both sides—the newly-renovated county is just beautiful. Now Look at this cruise ship. It has a rated 3,000 horse power engine and such fancy rooms ... I haven’t been to the Three Gorges for more than a decade. What a great change!” He cannot count how many times he has passed this way. He continued, "I am very grateful to the organizers for inviting me go back to the Three Gorges at the age of 90 and to see the great changes in the Three Gorges has been truly joyful and satisfying!"

In recent years, Chongqing's tourist industry is developing rapidly and received public recognition from countries all over the world. According to the 2018 Urban Tourism and Tourism Impact Report issued by the World Tourism and Tourism Council (WTTC), the analysis of the tourism economy of 72 cities around the world shows that Chongqing grows at the fastest pace in terms of the direct contribution of tourism revenue to GDP.

The event ended in great success and praises, and it is certain that Chongqing’s inbound tourism will boost in the future.