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On Jan. 20, DIAGEO celebrated the launch of the Premium Goods x Nike Air Force 1 Low collaboration in Houston. The collection of two sneaker styles salutes Premium Goods co-founder Jennifer Ford's affinity for jewelry and her past work in the field. 

Sincerely Lenora performs during the launch of the Premium Goods x Nike Air Force 1 Low collaboration

Sincerely Lenora performs during the launch of the Premium Goods x Nike Air Force 1 Low collaboration

Local Jazz singer Sincerely Lenora provided guests with tunes as they shopped and sipped on cocktails and mocktails from CÎROC, Crown Royal, Tequila Don Julio, Baileys, and Seedlip, at a speak-easy experience for movers and shakers.

Bun B and Premium Goods x Nike AF1 Low designer Jennifer Ford

Bun B and Premium Goods x Nike AF1 Low designer Jennifer Ford

Notables in attendees included rapper Bun B and local fashion tastemakers who had a chance to get a first look at the two new Premium Goods x Nike AF1 designs: The Sophia and The Bella.

Premium Goods x Nike Air Force 1 designs: The Sophia and The Bella

Premium Goods x Nike Air Force 1 designs: The Sophia and The Bella

The Premium Goods x Nike AF1 Low collab draws inspiration from Ford's love for jewelry and reimagines the iconic Air Force 1 design through the lenses of classic and timeless luxury — blending textures, incorporating artisanal techniques, and sharing elegant color stories. 

Houston honors Jennifer Ford with a city proclamation

Houston honors Jennifer Ford with a city proclamation

During the event, Ford was also honored with a city proclamation from Houston.

Designer Jennifer Ford wore The Bella from the Premium Goods x Nike Air Force 1 launch

Designer Jennifer Ford wore The Bella from the Premium Goods x Nike Air Force 1 launch