SocietEye: The Launch of Premium Goods x Nike Air Force 1 Low Collaboration
On Jan. 20, DIAGEO celebrated the launch of the Premium Goods x Nike Air Force 1 Low collaboration in Houston. The collection of two sneaker styles salutes Premium Goods co-founder Jennifer Ford's affinity for jewelry and her past work in the field.
Sincerely Lenora performs during the launch of the Premium Goods x Nike Air Force 1 Low collaboration
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Local Jazz singer Sincerely Lenora provided guests with tunes as they shopped and sipped on cocktails and mocktails from CÎROC, Crown Royal, Tequila Don Julio, Baileys, and Seedlip, at a speak-easy experience for movers and shakers.
Bun B and Premium Goods x Nike AF1 Low designer Jennifer Ford
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Notables in attendees included rapper Bun B and local fashion tastemakers who had a chance to get a first look at the two new Premium Goods x Nike AF1 designs: The Sophia and The Bella.
Premium Goods x Nike Air Force 1 designs: The Sophia and The Bella
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The Premium Goods x Nike AF1 Low collab draws inspiration from Ford's love for jewelry and reimagines the iconic Air Force 1 design through the lenses of classic and timeless luxury — blending textures, incorporating artisanal techniques, and sharing elegant color stories.
Houston honors Jennifer Ford with a city proclamation
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During the event, Ford was also honored with a city proclamation from Houston.
Designer Jennifer Ford wore The Bella from the Premium Goods x Nike Air Force 1 launch
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