Hey LEGO fans, get ready to build more joy with the LEGO Collection x Target that will include nearly 300 brightly-colored and inclusive items for you, your family, pets, home, table, and, of course, closet.
Launching in early-December, the LEGO Collection x Target continues the partnership between these two household brands and will be a reimagining of the colorful bricks children and adults love. Think highly-saturated vibrant objects in solid hues and/or color-blocked to resemble the projects LEGO allows us to take from imagination to fruition.
“Our guests love LEGO brick sets. In fact, Target is one of the leading destinations for families when shopping for the brand. As we approached the holiday season, we saw an opportunity to come together with one of our long-standing partners to create something truly special for our guests during a time of year when differentiation and value are paramount,” says Jill Sando, executive vice president and chief merchandising officer, Target, in a release from A Bullseye View. “As our guests continue to reimagine what their holiday traditions look like, our hope is that this collection will encourage them to make new memories this season and celebrate what matters most — spending time with family and friends.”
The collection includes everything one might need for joyful gifting, from ribbon, to toys, to fanny packs, to dog leashes, to tumblers, to puffer jackets and pajamas. Speaking of fashion, the LEGO Collection x Target is the most size-inclusive collection Target has released to date. The women’s apparel ranges from XXS-4X and the men’s apparel from S-5XLT. In addition, the clothing will also feature “adaptive and sensory-friendly offerings for kids and baby, like flat seams or hidden openings,” which is also a really big deal.
The prices of the exclusive items will range from $1.50 to $120, with many costing less than $30. The collection will be sold on Target.com and in Target stores where contactless same-day pickup options will be available.
“The LEGO brand is rare in its ability to equally excite all members of the family and we expect that enthusiasm to soar as we offer LEGO fans young and old the opportunity to experience our brand in an entirely new way through this partnership,” says Satwik Saraswati, design director at the LEGO Group, in a release. “Giving consumers a chance to curate and create looks as unique as their families through this collection, just as they would with LEGO bricks, is something we are proud to bring to Target guests this holiday season.”
Click the gallery below to preview the LEGO Collection x Target. We bet you can’t choose just one item to add to your wishlist.