Premier multi-cultural beauty brand Carol's Daughter partnered with women-led agency TAG Creative to release its first television campaign, titled "Born in Brooklyn. Made with Love." "I began Carol's Daughter in my Brooklyn kitchen more than two decades ago, and I couldn't be more excited and proud to see how far the brand has come," said Lisa Price, Carol's Daughter founder, in a press release. "My mission has always been to inspire and empower women, and provide high-quality, accessible product solutions for every hair type. To have my story, which all started with hand-crafted recipes in my kitchen, be shared with millions of people in their own homes is truly a dream come true." Carol's Daughter was a pioneer in the natural beauty movement and the commercial highlights the brand's most beloved and best-selling products: the Black Vanilla, Hair Milk, Almond Milk, and Sacred Tiare collections. "Our visual inspiration for the creative came from Lisa's wonderful product recipes," says Gina Delio, chief creative officer of TAG Creative, in a press release. "And we wanted to express inclusivity for all women. These products and ingredients are great for everyone and every type of hair. Carol?s Daughter has always had diversity at the heart of the brand; it?s the centerpiece of who they are, and we wanted to communicate that."