On Oct. 11th, King Games launched the all-new Candy Crush Friends Saga with a celebrity-filled event at New York City’s Brookfield Place.

Image placeholder title

Guests had their first look at the game when it was projected onto a Brookfield Place skyscraper, climbing nearly 30 stories high.

Image placeholder title

Vanessa Hudgens officially launched the game by crushing the first set of Candy Crush Friends Saga candies ever.

Image placeholder title

Chart-topping artist Lil Jon closed out the evening with a surprise performance that left guests all over the dance floor. (I was certainly sore the following day after dancing my ass off with my friend.) This was definitely one of the most exciting events to hit downtown Manhattan in a long time.

Image placeholder title

Image placeholder title

Image placeholder title