Martha Blanding sprinkled her 'Groundbreaking Magic' on Disneyland
Groundbreaking Magic: A Black Woman’s Journey Through the Happiest Place on Earth is a captivating and empowering memoir by Martha Blanding, who rose through the ranks to become the first-ever Black female in management at Disneyland and one of the first Black management members at The Walt Disney Company. This recount sheds light on Blanding’s remarkable journey as a trailblazing Black woman within the magical world of Disney. With a career spanning decades, Blanding’s insights are not only inspiring but also deeply personal, offering readers a behind-the-scenes look at the inner workings of Disney, through the lens of her lived experiences as she broke barriers and blazed a path for future generations. The recent news of her induction as a Disney Legend at this year’s D23 makes Groundbreaking Magic even more significant, cementing her legacy as one of the most influential figures behind the magic of Disney, when it debuts October 1.
Raised in South Central Los Angeles, Blanding was studying to become a teacher when an opportunity presented itself, in 1971, to become a Disneyland tour guide. In a short time, she rose to VIP Hostess and toured notable figures throughout the park, including Diana Ross, Elton John, Olivia Newton-John, Cher, and more.
Co-authored by Tim O’Day, Groundbreaking Magic is a masterful blend of personal stories and professional milestones, offering readers both an intimate glimpse into Blanding’s life and a rare look at Disney from a unique perspective. O’Day’s skill as a writer, friend, and former colleague of Blanding, helps to shape her memories into a seamless narrative, capturing the spirit of Disney while amplifying her voice. Together, they create a memoir that is not only inspiring but also deeply moving and filled with humor, wisdom, and resilience.
From the very first chapter, Blanding’s narrative is both uplifting and eye-opening. She seamlessly weaves her personal story with the magical allure of Disney, making it more than just a memoir. It’s a testament to perseverance, passion, and purpose. What sets this book apart is how Blanding uses the magic of Disney as a backdrop to reflect on her own journey of breaking barriers, overcoming challenges, and making space for herself in an industry where diversity was, for many years, sorely lacking.
One of the most captivating aspects of Groundbreaking Magic is Blanding’s openness. She doesn’t shy away from discussing the obstacles she faced as a Black woman climbing the corporate ladder at Disney. Her reflections on race, gender, and identity are thought-provoking, and she speaks with a level of authenticity that is both relatable and empowering. Yet, despite the struggles, her tone remains overwhelmingly positive. Blanding’s ability to find and create joy, even in difficult situations, is perhaps the book's most profound message.
The way Blanding describes the “magic” of Disney is particularly moving. She explores how that magic influenced her personal and professional growth, transforming not only her career but also her approach to life. Her journey is filled with pivotal moments, in which Disney’s core values of imagination, innovation and inclusion intersect with her own desire to break through glass ceilings and challenge the status quo.
Blanding’s induction as a Disney Legend at D23 is a crowning achievement, underscoring her place among the most influential figures in Disney history. For anyone who loves Disney, this book offers a unique behind-the-scenes glimpse into one woman’s rise within one of the world’s most iconic brands. But beyond that, it’s a story about leadership, perseverance, and finding magic within yourself. Martha Blanding’s Groundbreaking Magic: A Black Woman’s Journey Through the Happiest Place on Earth is a must-read for those seeking an inspiring tale of courage and trailblazing in a space that’s as joyful as it is challenging.