The Power of 5 showcases five men who have the ultimate drive to be successful and perform at the highest level in their fields. Watch the UPTOWN Unplugged video to hear about their journey and more as BMW presents The Power of 5!
For an artist, the hardest skill to master is the ability to transcend — be it the era that created them, the work that defined them, or even the fame that elevated them — but those who are successful are rewarded with a title that can only be earned: Legend. Derrick “D-Nice” Jones, with a multi-decade music career that has taken him from the Apollo to Singapore, and seemingly everywhere in between, can proudly say he’s earned it.
To understand why D-Nice can be spotted spinning all over the globe you need to know where he began—the Bronx. At just 16 years old, D-Nice was a founding member of the iconic 1980s rap group Boogie Down Productions. By 1990, he had a Billboard No. 1 single off his self-produced debut album, Call Me D-Nice. But as the landscape of Hip-Hop and New York, itself, began to shift, D-Nice recognized the need to transcend.
D-Nice discovered he not only possessed an ear for a mix, but an eye for capturing images as well. Strapped with a Leica camera from his expanding collection, he began documenting his life. A visit to D-Nice.com can yield a portrait of Dave Chappelle or John Legend, as easily as an artful street scene in Brooklyn. Music and photography became two expressions that inspire him.
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