Prior to Rogue One: A Star Wars Story, it’s quite possible that “rogue” conjured thoughts of Nissan. Its own origin story dates back to the 2008 model released in late 2007. Since then, it’s undergone an evolution of its own. And this year it was re-introduced.
I first glimpsed the 2017 Nissan Rogue at the Miami International Auto Show back in September when Nissan hosted the auto show’s kick-off party atop 1111 Lincoln Road for its big reveal. I didn’t experience the magic of the upgrade, however, until the Rogue One opening weekend.
My 2017 Nissan Rogue SV AWD was impressive with its midnight jade exterior and almond interior. A little long in the front but snatched in the back, and just the right size, I couldn’t wait to jump in. Keeping with the girl power theme, I popped into She Who Dares.
She Who Dares, which targets women entrepreneurs, is the brainstorm of its founders Kelli Coleman, the ad exec who helped expand her family’s multicultural ad firm, and TV personality/lifestyle expert Tai Beauchamp. For the Atlanta installment, they cooled their heels at Bloomingdale’s at Lenox with fellow boss chicas Dr. Karmetria Burton, director of supplier diversity for Delta Airlines, CEO/Founder of WEEN (Women in Entertainment Empowerment Network) Valeisha Butterfield Jones, and moderator Elayne Fluker, a serial entrepreneur who hosts a daily podcast for her Support Is Sexy network tailored to women entrepreneurs.
The real she-bang of course was the motion picture event itself: a VIP, invite-only Rogue One: A Star Wars Story courtesy of Nissan!! Not surprisingly, Rogue One was a hard ticket to get opening weekend so Nissan bought out an entire theater at Studio Movie Grill in Duluth (just north of Atlanta) for their peeps! And they so had receipts: a Rogue One photo op with Stormtroopers, signage welcoming their “private screening event” guests.
Nissan played no games and kicked off the festivities with their own Nissan Rogue One commercial with the 2017 Rogue doing battle. Then they welcomed guests with a thoughtful message and an invitation to join The Rogue Toy Drive before Rogue One took full force.
On the real road, the Rogue handled wonderfully, driving so much smoother than I remembered. Maybe it was the intuitive all-wheel drive feature which knows the difference between the car cruising and cornering. A touch of a button changes the modes of driving from say Eco to Sport. And the button to open the trunk and more can now be found at the bottom left of the steering wheel. Other winning features include ample trunk space, room for five, and a crystal-clear sound system.
Push button start is standard but I worried that I hadn’t turned off the car because it took a minute for lights out. Starting the Rogue remotely rocked. Plus it was safe: braking was easy, the blind-spot warning is one of the most effective and least intrusive I’ve witnessed thus far.
How much for a Rogue with an average of 27 mpg you ask? Would you believe just under $30,000 with a MSRP starting at a little over $25,000?
Like Rogue One, the Nissan Rogue has lots of holiday cheer. But better than its film companion, this Rogue has plans to spread joy all throughout 2017 and beyond!