Since the star-studded announcement of Tidal was made last month, the artist-owned streaming service has been met with mixed reviews. If you haven’t yet made the commitment to trade in your Spotify subscription, Jay-Z and Beyoncé may have something up their sleeves to persuade you.
The power couple is rumored to be finalizing a joint album that will be available for download for all Tidal users, according to DJ Skee. One of the main selling points about Tidal is that popular artists like Nicki Minaj, Madonna, Rihanna, Daft Punk and Usher have promised to release music exclusively to the streaming service that Tidal subscribers get first dibs on. Tidal could use a leg up from The Carters right now, since the Tidal app just dropped out of the App Store top 700 as music fans flock to the more affordable competitors.
The $20-per-month streaming service has been widely criticized, even by fellow artists. “I think they totally blew it by bringing out a bunch of millionaires and billionaires and propping them up onstage and then having them all complain about not being paid,” rock singer Ben Gibbard told The Daily Beast. “That’s why this thing is going to fail miserably.”
Kanye West must have heard the streets talking and second guessed his association with the struggling brand. On Wednesday, the rapper deleted all of his previous tweets promoting Tidal and changed his Twitter avitar from the Tidal blue logo back to its original artwork. Once fans and news outlets noticed the removal of said tweets, West was seemingly pressured to add this tweet to his timeline yesterday:
— KANYE WEST (@kanyewest) April 23, 2015
Nothing has yet to be confirmed from the Carter-Knowles camp regarding the joint album, but hopefully we’ll hear something in time to rescue Tidal’s sinking numbers. Would you be willing to pay a few extra coins per month to snag the ‘Jayonce’ collab album? Do we think Tidal will survive the tech wave?