In case you missed it, there is now a commercial forÂ MoÃ«tÂ Nectar ImpÃ©rial RosÃ©. The digital spot, known as L’ascenseur (The Elevator),Â Â is the brand’s first ever global campaign for the popular bubbly. The spot was directed by Samuel Bayer, who has lensed videos for Justin Timberlake and Nirvana. Though it isn’t particularly hip-hop/urban-edged, MoÃ«tÂ Nectar ImpÃ©rial RosÃ©, which was introduced in 2004, has been buzzing in those very circles.
In June, Floyd Mayweather turned a few heads by reportedly buying 70 bottles while partying at LIV in Miami on Sunday. But the brand has also been active on the scene, showing up at events with Carmelo Anthony, Trey Songz, NFL player DeSean Jackson and Spike Lee with its ultra expensive Leopard Luxury edition which sells for a whopping $20,000 per bottle.
Dubbed “To Stepping It Up,” the campaign uses an elevator to represent its philosophy in “elevating experiences” as well as its motto that “success is a matter of style.”Â Since 1743, MoÃ«tÂ & Chandon has fashioned itself as “the champagne of success and glamour” and, with a new commercial and more surprises on the horizon, shows no signs of backing away from the centuries-old branding.