If that Pepsi or Mountain Dew doesn’t quench your thirst, maybe an ice cold Jay Z or Mariah Carey drink will. Drug store chain Walgreens, in partnership with Go Nâ€™Syde, is offering new beverages based on the two artists’ brands.
Careyâ€™s â€œButterflyâ€ pink lemonade is aimed at middle aged women,Â and Jay-Zâ€™s â€œ40/40â€³ Arnold Palmer-like drink, is creatively branded after his nightspot of the same name and intended for sports-loving males. Each bottle is priced at $1.99.
But these won’t be ordinary beverages. Each bottle will be equipped withÂ Augmented Reality integration for fansÂ to download the companyâ€™s app and then scan the labels with their phones.