As of August, both Mr. and Mrs. Carter will have officially taken over HBO. Jay-Z’s new performance art project for the single “Picasso Baby,” will make its debut, early next month, on the cable network known for groundbreaking documentaries.
The hip-hop mogul and self-proclaimed Renaissance man spent six hours filming the extended music video in a Manhattan art gallery, which will air Friday, August 2nd at 11 p.m.
The video, entitled “Picasso Baby: A Performance Art Film,” features art-makers from across the spectrum. Artist Marina Abramovic, producer Judd Apatow, rapper Wale, and actors Alan Cumming and Adam Driver make appearances. True to Jay-Z’s style, the “Picasso Baby” video shows the rapper reasoning about the fears and vulnerabilities involved in making music.
The short film was directed by Mark Romanek, who also shot Jay-Z’s “99 Problems” video, En Vogue’s “Free Your Mind,” and Michael and Janet Jackson’s “Scream.”
Watch the trailer here.