As of August, both Mr. and Mrs. Carter will have officially taken over HBO.Â Jay-Zâ€™s new performance art project for the single â€œPicasso Baby,â€ will make its debut,Â early next month, on the cable network known for groundbreaking documentaries.
The hip-hop mogul and self-proclaimed Renaissance man spent six hours filming the extended music video in a Manhattan art gallery, which will air Friday, August 2nd at 11 p.m.
The video, entitled “Picasso Baby: A Performance Art Film,” features art-makers from across the spectrum. Artist Marina Abramovic, producer Judd Apatow,Â rapper Wale, and actorsÂ Alan Cumming and Adam Driver make appearances. True to Jay-Zâ€™s style, the “Picasso Baby” video shows the rapper reasoning about the fears and vulnerabilities involved in making music.
The short film was directed by Mark Romanek, who also shot Jay-Zâ€™s “99 Problems” video, En Vogue’s “Free Your Mind,” and Michael and Janet Jackson’s “Scream.â€
Watch the trailer here.