By Colby Carrington
Kmart has been getting lots of laughs for recent commercials where imperfect enunciation led to laughs about the way â€œBig Gas Pricesâ€ and â€œShip My Pantsâ€ sound rolling off the tongue. The series was created by DraftFCB.
The retailer came under fire this week for a new spot that customers believed to be the latest in their official series â€“ called â€œ Kmart Knickers â€.
Kmart denied any affiliation with the commercial, indicating via Twitter that they donâ€™t endorse that type of content. Because knickers are no laughing matter.
Though it was clearly a parody (a California comedy troupe called The Gunfordmay was behind this particular version), that old debate about what’s allowable and what’s off-limits when it comes to comedy at the intersection of race is up for discussion again. (Had this been a Dave Chappelle skit, it wouldn’t have ruffled nary a feather. But it wasn’t, so…..)
Check the video below â€“ are you offended or amused?