by Vicky Johnson
The joy that surrounds the love shared between two people and the outpouring of support from a loving community have always made weddings a memorable event. Weddings have become increasingly more memorable by the stunning strides made in the fields of décor and floral artistry. Couples spend countless hours and even more dollars to achieve an aesthetic that will drop the jaws of their guests and enhance already stunning spaces, creating a backdrop befitting the boundless love they share.
Floral artistry and design are no small feat. The transformation of a space is one thing. Being able to have the vision to see things that are not there is a special gift. Prowess of color palettes, technical proficiency for design, and construction skills are required as well.
No area is off limits; flowers are not merely for the center of tables anymore. The use of flowers and foliage on canopies and descending from ceilings or even suspended in midair is just the tip of the iceberg. Just ask Janie Medley of Janie Medley Flora Design (jmflora.com). I took the opportunity to chat with Janie and delve into her world.
Tell us about your background and what led you to floral design. I’ve always had a passion for beautiful flowers.
I love having fresh bouquets in my home and I enjoy helping people, so what better way to incorporate the two than to become a wedding floral designer.
How would you differentiate a florist and a floral designer?
A floral designer will offer different levels of service to the client. The floral designer will be involved in the overall look of the event and will make certain the client’s vision is represented, not only with the flowers, but also with the linens, lighting, color patettes, etc. Along with a different level of service, floral designers also come with a higher price point and an AMAZINGLY beautiful outcome.