Courtesy of Black Enterprise
When it comes to race and ethnicity and social media engagement, African Americans are vastly outpacing their counterparts. African-American Internet users spent the most time on social networking sites compared to all other ethnic groups, according to a Social Media 2012 report from Nielsen and NM Incite. In July 2012, African Americans spent 8 hours and 7 minutes on social networks via their personal computers. They only came in second to Hispanic users when it came to mobile access to social media, with African Americans spending 8 hours and 20 minutes on the various platforms.
With Blacks at the helm of social conversations, BlackEnterprise.com takes a closer look at the top Black moments in social media:
Barack Obama â€“ Four More Years
It was the photo that was seen around the world. Obamaâ€™s heartfelt hug with the First Lady was sent after his win in the November general election with the caption â€œFOUR MORE YEARS.â€ The photo instantly went viral, and became the most retweeted post of all time, surpassing 500,000 retweets.