In a recent interview with television personality Jacque Reid, Davis spoke about a new campaign sheâ€™s introducing at Spelman College called â€œBury the Ratchetâ€ that aims to improve the depictions of Black women in mainstream media.
â€œ[Many women] find when they say theyâ€™re from Atlanta the first image that comes to mind is mean, gold digging women,â€ she explained to Reid. â€œIt has become completely evident that there has been a brand of women from Atlanta that are adverse to what most of these women are like.â€
The former Editor-in-Chief for Honey magazine is widely known for exploring race, gender and urban style through the lens of popular culture. Davis says that â€œBury the Ratchetâ€ is more of a â€œpro-leadershipâ€ campaign rather than an â€œanti-reality showâ€ movement.
â€œThe goal [of the movement] is to get the spotlight off the ratchetness and on the successful women in Atlanta.â€
NewsOne reportsÂ Davis will also launch a symposium at Spelman in March 2013, where she will engage other African-American leaders to analyze how reality television is harming Black culture. It is her hope to produce a public service announcement to show how young Black women feel about their image in media.