Fact: African Americans are the largest brand consumers in the United States, with us expected to spend $1.1 trillion by 2015 according to Nielsenâ€™s â€œThe Power of the African American Consumerâ€ report. Fact: From Nike to Apple, popular brands are thrilled with our aficionado for their products because without our business, these companies wouldnâ€™t be half as profitable. Fact: Fast food restaurants target a wide range of their commercials toward us. Cue in Burger Kingâ€™s MJB fiasco. Fact: Though this is all common knowledge, brands are never supposed to tell us their exploitative motive for placing Shaquille Oâ€™Neal in a Buick commercial. Fact: David Morse never received that memo.
Companies have been marketing their products in the African American and Hispanic communities for decades. So, itâ€™s no surprise that the Coca-Cola Corporation disproportionately target minorities; after all, theyâ€™re just following in the toxic footsteps of cigarette companies who gained eternal addicts and customers with their 90s advertisements.
This is not shocking. The fact that the Yaleâ€™s Rudd Center for Food Policy and Obesity reports that 13 percent of ads on black prime-time shows are sponsored by soda companies is not an alarming statistic. No one is gasping in disbelief at the horrid use of minorities for corporate gain. In fact, itâ€™s normal for us. But, the praise of these soda companies for increasing high cholesterol, diabetes, and death in the African American and Hispanic communities causes the calmest blood to boil.
[Soda beverages image via Shutterstock]